Wow where do I even begin with this crazy weekend of Gen Beauty?
Well, The beginning, I guess! To start, finding the location was not the easiest thing do, and I am not saying this because I don’t live in LA, but because the directions were horrible! Luckily, we were not the only people that were lost. There were like 90 people, no joke, that were milling about asking for directions.
We did finally find the place, after parking in the wrong structure, and walking WAY out of our way, thanks to the lies Google told us about where we were going. (Thanks Google Maps!) Once we found the address, we became slightly more confused because it was another parking structure. (We were pretty sure we were being punked at this point, because really?) It seemed that we were in the right place though, because there were several people heading up the stairs or into the elevators. At the risk of sounding cliche, we followed the crowd! We Had finally found it! We excitedly headed for registration to get our badges which were adorable, and we received a mini permanent maker to write our names. Then we got to wait.
And wait… And….. wait some more, in the heat with only about five umbrellas for about 4,000 people. They did give us a box of water (strange, but cool) and a nice tote to look through while we waited, but people, it was HOT out there. The end of May in Southern California is usually around 90 degrees, and this sunny Saturday was no exception.
After waiting for what seemed like hours, we were ushered into a massive white event tent. We were a bit surprised to find that this grand event was held in a tent, but they did some pretty neat things with what they had. The first vendor was Sephora.They asked if we would like a makeup touch up, and how can you say no to that? (duh) It was free and done by professionals. They told us about every method they were using, as well as what products, which we loved. After our touch ups, we got to play a quick game and win a free prize.
Once both of us were done we thought “what now?”. It looked like a cluster**** in a huge white tent! There was no concept of lines that we could conceive, just huge globs of people at each vendor. In the end, we decided to simply walk around and try to figure out what the “must sees” were for us. Upon further investigation we realized that there were a lot of vendors who were doing touch-ups (however, no one mentioned to me that we probably should have started with clean, makeup free faces, so they were skipped). The next revelation was that we needed to pick a line and pick it fast, as it was becoming increasingly crowded.
Once we had our bearings, we headed for the NYX line which ended up being two lines. In one, we got to vote for a You-Tuber and get a free popsicle. (YUMMO) Then, after we voted, we took pictures to get a free item.
The popsicle wasn’t bad at all, and after waiting in both lines we received two free full size lip glosses, a NYX tote and 40% off all their products! Not bad right? NYX was definitely the longest wait with the most people for the first day.
After the fun of shopping we decided to check out each vendor to see what their freebies were. There were a couple good ones, like LA Girl and IT cosmetics, who also gave us wonderful tote bags with a coupon or a lipstick. Actually, the majority of vendors had something to give us, which was awesome. Not something little either! Of course there were a few who gave out travel sized items, but mostly we either received full size, or a couple travel sized items from each vendor.
The only issue for me was, that even though there were a lot of vendors, who were giving away these awesome items, it didn’t seem like there was much for sale. Yes, they were informing us of their new and upcoming items, but we weren’t able to actually BUY much. If I am going to an event, and I love the products that are featured, then I really want to be able to buy the products at the event, not write them down or take pictures to go by later. Isn’t that why we were there? To get a first glimpse of new items? What better way to do that than allow us to purchase said items? Seems to make more sense to me. But I digress…
Once we understood how this whole tamale was going to work, we decided to grab some lunch. This was an adventure in itself! There were these great food trucks, but not enough seating. With very little shade in the area, we had a slightly uncomfortable meal standing there in the sun, hovering over other people who were sitting and trying to squeeze in where we could.
Once we came back from lunch, with tans and full bellies, we formed our game plan. We had wanted to see a couple You-Tubers but it was super hectic because there was really no set panel location, they were just out in the open, in the middle of the tent, talking about their vlogs in big crowds, which was not for us. It would have been nice to have placed them in a separate room (or area, as it were) where they could be heard over the din and we could maybe sit down.
After getting more freebies we were handed the ULTIMATE glam bag for day 1. Once we had the bag in our hot little hands, everything became right in our universe. It went a LONG way in making up for the disheveled way our day went. With only thirty minutes left of day one, we dragged our selves to dinner and our hotel to catch some shut eye and rest up for day 2!